WHAT IS SWEET!?

Artwork by Elle Starlight

We are Sweet! 

We create art.

Sometimes beautiful, sometimes disturbing, always honest, and never apologetic. We say what we mean, we do what we want, we love who we love, and we create without fear.

Dig?

record label

Sweet! is a Record Label - We specialize in cultivating charismatic artists, helping them find their voice, and create their magic. Sweet! produces the highest quality audio phonic sounds in Disco, Metal, Glam Pop, Drag, Indie Rock, and Country. If it’s interesting, we love it!

magazine

Sweet! is a Magazine - We talk about the things we love and the art that excites us. We write for our friends, because our friends write for Sweet! We’re completely independent, we love to speak our mind, and we have nothing to lose! We studied at the school of Creem and Big Brother, so expect irrational decisions and delightful surprises.

COLLECTIVE

Sweet! is a Collective - We are a gang of pop art outsiders. Glamorous mischief-makers. We celebrate the art and ideas that inspire us. We help each other achieve our artistic vision. When like-minded misfits work together, magic happens. We never call out or condemn; we CREATE. If you feel like we feel, join us!

We have set up shop here in the ruins of this internet wasteland. A glittery, rainbow beacon for those who still crave the human touch. Like the great Eye of Mordor, the infinite doom scroll of social media has corrupted art and music into “content.” Stripped of its magic and purpose to be quantified, analyzed, monetized. Endless slop for the insatiable AI slop machine. The tech broligarchs want you to eat your digital slop; consume, tune out, forget. Don’t do it. Resist. We are Magical Animals! We are Children of the Stars! We are lovers, we are artists, we are Sweet!